Resumen:
The aim is to present approaches on social knowledge management from the perspective of the social responsibility of the University to propose strategies aimed at the promotion of sustainable local development. The social management of the knowledge (GSC) should be one of the central functions of the institutions of education (IE), because the attribute work with and on the knowledge is precisely the raison to be and what distinguishes them from other forms of social organization. The development of cognitive abilities, the search for novel approach problems, participation in the resolution of social problems, the development of collective forms of work and, in a Word, become agencies that manage knowledge responsibly is probably one of the ways that has been lost in the IE for internal and external reasons. In the first sense, dominated two options in dispute: the pursuit of knowledge in itself or knowledge subject to results. On the outside, between the subordination to a technical job market and contribution to innovations that meet probable social background. The above, recognizing that around knowledge of power for personal interest reasons and/or group, confrontations occur on political and economic affairs. But, in sum, these disputes in societies like ours - underdeveloped and lagging - in knowledge may be a veil to not move in directions that combine knowledge with problem solving through responsible for knowledge management forms.