Resumen:
Scientific research is an extremely important issue not only for general and particular knowledge of sciences and disciplines, but also it supports the reflection of the investigated issue with the purpose of expanding the known. At the same time, deliberation about what it has been investigated represents a fertile field of development possibilities of understanding the current reality; theoretical and methodological positions from which research problems are addressed, ensure that the resulting arguments observe a systemic, useful, truthful and suitable course of which the content started out. This knowledge is focused on general or individual problems that require to be updating or prospecting, either to extend or deepen the epistemic frame of disciplines and sciences –basic research– or to solve specific problems of precise necessity –applied research–, even a branch of this second is known as technological development in Mexico1. In disciplines such as design, research becomes essential to structure appropriately society processes on the current existing hyper technique and mediated civilization. Once the designer lives and recognizes through systemic perception or experience –it means that designer must hold diverse research skills–, therefore it is possible to create a concept from reflection. The deeper or wider this experience is, vaster the concept will be in richness and depth. In other words, a greater amount of conceptualization referents will be developed in terms of objects poiesis and user’s identity references, when the designer has a larger amount of knowledge of life, or particular lives’ contexts.
Descripción:
Designing a formal speech, an idea or structure of ideas that give origin, demands a concept. This activity is seen as a process that articulates a coherent concept; its formal synthesis, the expression or conceptual projection in an object shape is never the same under question from various backgrounds. As it can be seen, the project proposal begins with the investigation of a topic in relation to the context and the potential consumer. Later this information is used to represent a mental idea –colors, lines, dots, shapes, as language–, and then it is written or represent it as a sketch, in order to create the final concept of the design object. Once this is done, the graphical representation of the concept is initiated by the elements of visual alphabet, usually in specialized computer software. Then, in a sustainable way, production is manufactured and distribution programmed –implantation–. Finally, an evaluation of the work is perform from its substance, emphasizing the importance of systematic and methodological research to its conceptualization in order to represent the argumentative way, besides observing the topic of Social Responsibility.
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