Resumen:
The objective of this thesis is to create a new collection
offering the design and quality as main characteristics,
the applicaction of technology in the design, production
and marketing. Creating an author’s brand with identity of
the Mexican culture.
It consists of seven chapter where the first three chapters
was based on the methodology that was used to obtain
the analysis data consists of the method of field research
that is through interviews, through questionnaires and research in books and the internet. The fourth to fifth chapter shows the design process, the implementation and
the business plan of the project.
It concludes with a redesign of the project, from the
proposal of the jewelry collection, packaging, exhibitors
until the brand.